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The biggest platforms like Match, Zoosk, e Harmony, Plenty of Fish and Ok Cupid have millions of monthly users, but a sizeable user base and a dominant spot in the market doesn't mean they've ultimately cracked the code when it comes to solving everyone's love lives.Singles want more options these days, and it's paved the way for new online dating services to pop up on the Internet -- many of which take much more specific approaches to matching people up other than by looking at any two users' profile information and finding similarities between them.And, unless you’re our comically hairless deputy editor What do we talk about when we talk about Tinder?Well, we can’t gloss over the fact that people use this app for the sole purpose of action.
Online dating has never been more popular than it is now, and it's not uncommon anymore to actually know someone who managed to develop a successful relationship after signing up on a dating site and using it to meet up with potential matches.
Business Insider reports that an estimated 50 million people use Tinder every month, with over one billion swipes per day. Of the billion swipes happening across the dating platform, there are only 12 million matches—just over one percent, making the rate of success pretty damn low.